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Michael Knotty
Media Specialist: 14+ years driving business growth through online integrated video, OTT and broadcast TV, story-telling, audience development, podcasts and newsletters, digital marketing and e-commerce.
Web Developer: 7+ years growing internationally acclaimed global and local websites.
Advocate, liaison, educator, keynote speaker for media institutions including Digital Hollywood and Digiday.
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3.5 Million Brand Subscribers
Portfolio
Web Development • Brand Growth • Publisher
Client Accounts
Audience Growth • Budget & Team Management • Campaign Delivery
Professional Experience
Media Development, Business Growth, Marketing & E-commerce
Skills,
Achievements & Education
Success in the digital world is a fusion of design, strategy, and leadership. A true innovator crafts seamless UI experiences, optimizing function, streaming, and visibility to drive engagement.
Skills
- Web: Webflow Developer, design, function, UI, web hosting, streaming and site visibility
- Digital Marketing: Budget, $1M per month Paid Media, E-Commerce, Social Media Brand Growth
- Tools & Platforms: Webflow, Wordpress, Adobe Creative Suite, Figma, GAM, UA
- Ad Networks: Pro-grasp of the global Ad Network Lumascape
- Media Focus: Content Management, Audience Development, Programmatic Advertising
- Leadership: 8 - 12 persons, P&L management accountability of $20M annual revenue, positive accountability of more than 20% net profit, year over year
Achievements
- YouTube preferred partner status, 750M+ views.
- 3M+ fan growth on Facebook, brands include Popular Science and Roaring Earth.
- Emmy Award CBS 2 - Take Another Look.
- Agency President’s Award, McDonald’s Monopoly Game, $1 Million annual giveaway.
Education
- Hope College, Holland, MI | B.A. Communications, Dual-Major, Mass Media Focus
- Loyola University, Chicago, IL | Post-Baccalaureate, Mathematics and Science
